OLIPOP - SIMPLY PEACHY
I was a Contract Creative Director at OLIPOP, where I oversaw OLIPOP’s partnership with Barbie/Mattel and the launch of their new Peaches & Cream soda flavor. The roll-out plan included social, retail, activations, influencer partnerships, and video.
Peaches & Dream Kitchen (teaser)
A Barbie-inspired takeover of OLIPOP’s website surprised diehard fans with free Peaches & Cream before the soda hit shelves.
Activation + Social Launch
We partnered with Van Leeuwen Ice Cream to create a very Barbie, very influencer Peaches & Cream launch event where we debuted the new Peaches & Cream soda flavor + gave everyone a coveted Peaches n’ Cream Barbie. IYKYK.
