ally island

Animal Crossing has a bank, just not a fair one. So Ally hijacked the game to give players a bank that will make their money work smarter.

Ally invited players to Ally Island to sell their turnip crops at an all-time high and get rich in real time. Players scored the highest ROI ever, and Ally won over a new audience.

Ally Island Launch
To launch we partnered with Twitch’s KangGaming to officially invite players to Ally Island to score the highest ROI of all time.

Spreading the word
KangGaming hosted three separate streams full of activities and rewards, each one taking over the coveted front page of Twitch and bringing Ally to a whole new audience.

two WEEKS.

3x streams trending on Twitch’s front page.

1.83 VIEWERS SPENDING FREE TIME WITH A BANK.

…and 320% more account openings.

AGENCY Anomaly New York

MY ROLE Associate Creative Director/Copy

ECD Seth Jacobs

PARTNER/ACD/AD Isaac Weeber

ART DIRECTOR Justin Yang

COPYWRITER Chiyeung Lau

PRODUCTION PARTNERS MediaMonks Singapore