LAZY MONEY
There is (was?) $4 trillion dollars just sitting around, collecting dust in U.S. savings accounts. Banks make a fortune watching your money do nothing, but Ally’s savings tools make your money work harder.
We made ~15 films for this campaign, here are a few of my faves.
AGENCY Anomaly New York
MY ROLE Associate Creative Director/Copy
ECD Seth Jacobs
PARTNER Isaac Weeber
DIRECTOR Stylewar // Smuggler