crown apple rebrand

Crown Royal Apple’s presence was being shoehorned into the social feed of Crown Royal (a.k.a. “Dad”). It needed autonomy to better reflect the young people that tagged the brand on Friday nights. So we rebranded Crown Apple to give it not one identity but infinite personalities — to give the world more flavor, more color, and more representation.

THE ROYAL COURT
We built the brand via activations throughout the year, but one of my favs was the Royal Court. We gave Art Basel Miami more local representation by giving native artist D’ana of COVL the chance to turn a local basketball court into the biggest canvas in the city.