Pimple, meet your patch.
If you like these talking zits, you’ll love the unconventional writer-writer team that created this Mighty Patch campaign.
From the agency’s website: “A bold, breakthrough campaign resulting in a 50% increase in brand awareness and a 71% sales lift, making Mighty Patch the #1 selling skincare item at Target.”
Clients built on the success of the campaign one year later with more talking zits…
AGENCY Humanaut
MY ROLE One half of Creative Director/Writer team: SISTERLANCE